Close-up of a luxury watch dial
Geneva · Est. 1921

Time, made
by hand.

Independent fine watchmaking. Each Maison Velour piece is assembled, regulated and finished by a single watchmaker over 300 hours.

Scroll

The Collection

Watch movement detail
312Hand-finished parts
The Atelier

One watchmaker.
One watch.

In a quiet workshop above Lake Geneva, our twelve master watchmakers each build a single timepiece from start to finish. Bridges are bevelled by hand, screws are flame-blued, and every movement is regulated in six positions before it carries our name.

0Years
0Hour reserve
0Masters
Meet the makers

The Velour promise

✦

10-year warranty

Every movement guaranteed for a decade, transferable to the next owner.

◈

Insured delivery

Complimentary, fully insured worldwide shipping in a hand-made walnut box.

⟲

30-day returns

Wear it for a month. If it isn't the one, we collect it from your door.

✧

Engraving

Personalise the caseback with up to 40 characters, engraved by hand.

The Journal

First to know.

Limited editions, atelier stories and private viewings — delivered quietly, twice a month.